| Cost Item | Hours | Rate (₹/hr) | Cost (₹) | When | Notes |
|---|---|---|---|---|---|
| MVP Build (remaining) | 38 hrs | ₹15,000 | ₹5,70,000 | Now → Sept 30 | UX, payment, onboarding, QA, legal. Full opportunity cost applied. |
| Soft launch + marketing sprint | 10 hrs | ₹15,000 | ₹1,50,000 | Oct 2026 | LinkedIn outreach, WhatsApp group posts, beta user support |
| Month 1–3 ongoing maintenance | 15 hrs | ₹15,000 | ₹2,25,000 | Oct–Dec 2026 | Bug fixes, user feedback, minor feature additions |
| Technology Refresh Cycle 1 | 40 hrs | ₹15,000 | ₹6,00,000 | Month 12–15 | New Claude model integration, UI redesign, new competitor response, regulatory changes |
| API / Infrastructure costs | — | Cash | ₹36,000/yr | Ongoing | Anthropic API (~₹24K/yr at 200 users), DigitalOcean (~₹12K/yr). 92% gross margin assumed. |
| TOTAL YEAR 1 INVESTMENT | 103 hrs | — | ₹15,81,000 | — | Of which ₹9,81,000 is in first 3 months |
| Month | Free Users | Pro Subscribers | Group Subscribers | Monthly Revenue | Cumul. Revenue | Cumul. Cost | Net P&L | Status |
|---|---|---|---|---|---|---|---|---|
| Month 0 (Build) | 0 | 0 | 0 | ₹0 | ₹0 | ₹9,81,000 | -₹9,81,000 | IN DEFICIT |
| Month 1 (Oct '26) | 50 | 15 | 2 | ₹39,985 | ₹39,985 | ₹9,81,000 | -₹9,41,015 | IN DEFICIT |
| Month 2 (Nov '26) | 100 | 40 | 5 | ₹1,04,960 | ₹1,44,945 | ₹9,81,000 | -₹8,36,055 | IN DEFICIT |
| Month 3 (Dec '26) | 180 | 80 | 10 | ₹2,09,920 | ₹3,54,865 | ₹11,31,000 | -₹7,76,135 | IN DEFICIT |
| Month 4 (Jan '27) | 250 | 130 | 18 | ₹3,49,882 | ₹7,04,747 | ₹11,31,000 | -₹4,26,253 | IN DEFICIT |
| Month 5 (Feb '27) | 320 | 180 | 25 | ₹4,84,875 | ₹11,89,622 | ₹11,31,000 | -₹58,622 | NEAR BREAK-EVEN |
| Month 6 (Mar '27) | 400 | 230 | 32 | ₹6,19,768 | ₹18,09,390 | ₹11,67,000 | +₹6,42,390 | ✅ BREAK-EVEN |
| Month 9 (Jun '27) | 600 | 380 | 55 | ₹10,34,745 | ₹42,00,000 | ₹14,67,000 | +₹27,33,000 | PROFITABLE |
| Month 12 (Sep '27) | 800 | 520 | 80 | ₹14,14,680 | ₹78,00,000 | ₹15,81,000 | +₹62,19,000 | STRONG ROI |
| Period | Trigger Event | Rework Required | Hours | Opp. Cost | Revenue at That Point | Verdict |
|---|---|---|---|---|---|---|
| Month 12–15 | New Claude model (claude-opus-5 / new API), competitor feature parity, user feedback accumulation | Prompt engineering update, new template modalities, UI/UX refresh, pricing review | 35–45 hrs | ₹5.25–6.75L | ₹12–14L/mo MRR | EASILY ABSORBED |
| Month 24–30 | Major AI paradigm shift (multimodal image-to-report becomes standard), new regulatory requirement, new competitors at lower price | Significant rebuild — add voice input, image upload, PACS integration stub, mobile app | 80–120 hrs | ₹12–18L | ₹18–25L/mo MRR | ABSORBED IN 1 MONTH |
| Month 36+ | Full-stack AI-native PACS becomes commoditised; pure text reporting tools disrupted | Platform pivot — Magnus Report becomes one module of a larger Magnus suite, not a standalone product | 200+ hrs | ₹30L+ | ₹25–40L/mo MRR | PLAN FOR IT NOW |
| Model | Build Hours (Dr. H) | Opp. Cost | Dev Cost (Cash) | Total Investment | Break-Even | Verdict |
|---|---|---|---|---|---|---|
| Dr. Harsha builds alone | 38 hrs + 100 hrs/yr maintenance | ₹5.7L + ₹15L/yr | ₹0 | ₹20.7L (Year 1) | Month 6 | VIABLE BUT EXPENSIVE |
| Hire dev (₹50K/mo) + Dr. H directs (30 min/day) | 5 hrs (direction only) | ₹75,000 | ₹6L/yr (dev salary) | ₹6.75L (Year 1) | Month 2–3 | ✅ OPTIMAL STRUCTURE |
| Hire dev + Dr. H keeps full reporting | 5 hrs/yr | ₹75,000 | ₹6L/yr | ₹6.75L | Month 2 | ✅ BEST ROI |